Content Marketing Tip
Content marketing is easy, right? Just keep posting content and done! NOT!
Content marketing needs a more thorough understanding of the messaging you are sending out to your target audience. For your content marketing to work, your content needs to align with your messaging. Not only should it not be contradictory, it can not even be on a different tangent. Even when you share curated content, the messaging of that content needs to align with the one you want to send out.
To give you an example, if your key messaging is ‘We are a business who care about our clients,” you could share content that displays that you care about your client. This could be someone else’s posts that could add value to your clients. Or you could share testimonials that prove that you care about the clients. You could even create content that consistently displays the same message, but in different forms.
Most people just keep posting content. Hope you have first thought about your messaging and are developing content basis that.
If you need help develop the right kind of content, you can contact my company Vanilla Skills or email us on firstname.lastname@example.org
Have a socially profitable day. 🙂